The beast is back. And so is the buzz.
The buzz around the VIVO Indian Premier League was slightly subdued this year. Thus, when the 12th edition of the T20 jamboree began on an unusually tepid note without the razzmatazz of a star-studded opening ceremony on 23rd March, it seemed to be foreshadowing a season of cricketing action minus the fireworks the league is synonymous with. The first match, billed as the ultimate showdown between India's current captain and his predecessor, also turned out to be a damp squib. But that, as we look back at the eventful first week of IPL 12 action, seems to be a distant past. The IPL came back to life, just the way it almost always does. The opening weekend of the 2019 edition of the VIVO Indian Premier League attracted 219 million viewers, which was 31 per cent higher than last year’s opening weekend. Hotstar, the official digital streaming partner of the league, claims to have reached 135 million in the opening three days of the cricketing event which is 2.2 times mor...