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Why Sachin was God and Virat won’t be one

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There is little doubt that Virat Kohli is special. And comparisons of Virat with Sachin Tendulkar are pointless. But there is something that I want to compare today between the two – their fandom. And in trying to do that, I want to trace the change in the way cricket is consumed and how that has impacted its relationship with its fans, especially in Sachin and Virat’s country. To do that I will step back a bit and talk a bit about something that made Sachin ‘The God’ that he went on to become in the 90s. A cricket fan in the Sachin era (the ’90s) was characterized by an itch. This itch kept him distracted. This itch kept him motivated to get past his day. This itch also got him in trouble. This itch was to watch the game somehow. And if not able to watch, this itch came out in the form of those three beautiful words – score kya hua ? The relief of getting to watch cricket in the Sachin era was unmatchable. It was a festival of sorts to watch India play then, a fes...